DEUTSCHE TELEKOM
Mobile World Congress 2025
Architecture
In 2025, Deutsche Telekom and Meiré und Meiré once again returned to the Mobile World Congress in Barcelona, continuing a collaboration that has been bringing the leading telecommunications brand’s presence to life since 2018 — and proving year after year that technology has a heartbeat.
This year’s trade fair appearance placed a strong emphasis on the seamless connection between people, nature, and cutting‒edge technologies such as artificial intelligence. As visitors entered the space, they were drawn in by a larger‒than‒life, three‒dimensional T‒logo, animated through an immersive media installation envisioned by Meiré und Meiré. AI‒generated imagery of nature, human‒like avatars, and fluid motions invited guests to explore a world where technology and human experience merge effortlessly.
Deutsche Telekom’s products and services were presented not merely as technical tools, but as trusted companions that empower individuals to turn the challenges of the future into new opportunities. Architecture derived from circular shapes — symbolising harmony, inclusivity, and continuous movement — created an inviting spatial experience with explorable themed islands. A curved brand wall framed the architecture and enclosed the auditorium, offering a private arena for panel discussions and live performances. At the front of the stage, an interactive virtual racing installation captured the imagination of gaming enthusiasts.
In an increasingly technologized world, Deutsche Telekom consciously addressed the themes of wellbeing, sustainability, and security through subtle visual storytelling. Natural and tactile materials contrasted with the sleek surfaces of digital technologies, generating a warm and welcoming atmosphere. Integrated greenery and thoughtful hospitality elements further enhanced the experience, offering a space that was both inspiring and inviting for customers and partners alike.
This holistic approach to blending technology with human‒centered values was perfectly captured by this year’s guiding motto: “Shaping Technology for All.”
