SPRIND
Thinking radically new for radical new thinkers
Identity, Design, Digital Interactions
From the wheel to the engine to the Internet – some inventions have changed the world considerably and set new standards for the future. The German government wants to support groundbreaking innovations “Made in Germany 2.0” with the “Bundesagentur für Sprunginnovationen” (SPRIND), which was founded in October 2019.
After a pitch, the SPRIND team was convinced and commissioned Meiré und Meiré to develop the corporate identity as well as the website – with the clear goal, regarding to founding director Rafael Laguna de la Vera, to “position SPRIND as the sustainable innovation driver and supporter for leap innovations and make it the contact point for high potentials from science and industry.
The exciting thing about SPRIND is not only based on its values, but above all on the content it deals with and the projects it finances: New products, services and technologies that have the potential to change our world and our society in a sustainable positive way.
SPRIND creates spaces in which one can take risks and think radically differently. This unique selling point of the Federal Agency, the radical, attractive otherness, should also be reflected visually and conceptually in the corporate identity and website.
Just like SPRIND itself, the website also focuses on clarity: few design hierarchies, bold typography and clear grids give large-format images their space. Flat, reduced, no unnecessary, decorative elements – the graphics are derived from the concrete content and convey it in a modern, fast and editorial way.
