On the occasion of the Milan Design Week 2024, the global luxury brand Dornbracht opened its new showroom in Brera, one of Milan’s most sought-after districts.

Designed by Meiré und Meiré as a “Space of Discovery”, the showroom is not just a place for presentation but has been conceived to offer a holistic experience of the brand. Focusing on the conscious use of materials, textures and colors that promote well-being, it offers inspiration for a forward-looking understanding of architecture – in line with Dornbracht’s mission to enrich people’s lives in the bathroom, spa and kitchen.

The opening event was centered around the highlight innovations AQUAHALO and SERENITY SKY, presented under the central theme of “Follow Your Bliss”. Along with the unveiling of the showroom, visitors were invited to experience an interactive installation during Milan Design Week: Developed by Meiré und Meiré in collaboration with Vitamin Studio, the digital exhibit allowed people to create their own video portrait and immerse themselves in a digital moment of bliss.